Analyzing Youth's Purchasing Behaviors: A Study on Smartphone Shopping in Bangladesh

Abstract

The current research investigates the purchasing behavior of young consumers when they are purchasing smartphones in the Bangladeshi local market. The Consumer Decision-Making Model of Engel, and experimental approach was used to analyze responses gathered from a questionnaire and other secondary data sources. The results indicate possible behavioral factors (economic, psychological, technological, cultural, availability and after sales services) affecting people's tendency to choose their preferred product in first-growing economic practices. Mixed methods statistical analysis uncover key factors influencing youth participation in the escalating smartphone market. The findings indicate the impact of consumer trends on the industry landscape and economic dynamics, offering a broader perspective for future sustainability considerations and decision-making processes. The research indicates the influence of social and cultural factors on youth preferences for smartphone brands and features. Policymakers and businesses can use these results to tailor their strategies to meet the evolving needs and desires of the youth market in Bangladesh.